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Bayer's Drontal sponsors GMTV's pet clinic
Bayer Animal Health has signed a deal to sponsor GMTV's pet clinic to promote its popular wormer, Drontal.
Running from today until Friday 20 February, the pet clinic will feature TV vet, Emma Milne, advising viewers on the health and welfare of their pets.The slots will run twice a day throughout the week on GMTV and Drontal will be featured in the end credits.
The advertising will target the product's core target audience - housewives with children - with key messages on the importance of regular worming. In addition, GMTV will also include details on Drontal on its website, www.gm.tv, and pet owners will be able to follow a link to www.drontal.com.
"By sponsoring GMTV's pet clinic, Bayer is highlighting the benefits of worming and encouraging pet owners to regularly worm their pets. The advertising features the iconic schnauzer from previous campaigns and will serve to drive clients into practices. This will not only result in healthier dogs and cats but also ultimately reduce the environmental reservoir of eggs," says Dan White, Drontal product manager.
For further information on Drontal, please contact your Bayer territory manager.
Published: 16 Feb 2009
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Tags: News, Products & Launches, Small animal
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